Questionnaire Results

Questionnaire results

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Advantages of using a Questionnaire

• Through asking my target audience questions about my magazine it helps me to determine what it is that they want from the product. This is vital to know because, as I discovered through audience theory research, my audience has a huge impact on what my product will be like as I need it to appeal to them and ultimately give them what they want in order for my product to be successful and a questionnaire is the most effective way of understanding my target audience.
• It also provides quantifiable data that I can process and understand the results easily which enables me to shape what my magazine will be like as I will follow what the majority of my target audience wants to appeal to the largest market I can.
• One of the most important advantages of a questionnaire is simply that it is direct communication with my audience which is often hard to get. This direct line of communication allows me to ask them the questions that I want to know their responses to in order to help me create my magazine. 

Disadvantages of using a Questionnaire

• It is often hard to get an accurate cross section of my target audience which means that the data I collect isn't as reliable or valid as it cold be. I have tried to combat this by questioning both men and women of a range of ages from 13 to over 25. However it is still not an accurate representation as I have only questioned people within my local area which is not indicative of society as a whole or all f my target audience. The number of people I questioned is also a problem as I only asked ten people which again is not a large enough number for my questionnaire to be accurate. 
• Another disadvantage is that through using a questionnaire and better understanding what it is my target audience want I could theoretically create a magazine that provides these desires without any USP or new angle to make it interesting and would just create another version of one of the pre-existing magazines. 
• Questionnaires can also often be biased with specific questions asked to get a desired response which again makes results less valid. 
• Questionnaires usefulness is also determined by how seriously the people answering the questionnaires take it because if they do not answer honestly it defies the entire point of creating a questionnaire at all. There is also no way of determining how seriously they took it so a questionnaire is essentially built on trust. 

I will use the data I have gathered to shape how I will create my music magazine as I want it to appeal to my target audience, however I also want to include new innovative ideas to create a USP.