Customer Profile

As expressed in the last blog post because of the reception theory the audience influences the text and the meaning of the product so hugely that it's vital that I understand my target audience so that I can provide what they want. Typically for Indie magazines there is a largely male audience ranging from the ages of 14 up to 35. However there is a growing trend of a female audience of similar ages as males for Indie texts and because of this I want my magazine to appeal to both sexes. In order to better understand my audience I have created a customer profile below. 

 Tom  and Ella are 17 and students at college. They're reasonably high achievers at school and do well in lessons however they're introverted and awkward and often find's it difficult to be themselves around other people. However they're proud of their uniqueness and doesn't want to be 'normal' and have strong friendships with similar people. 

One of the way they expresses their differentness is through their clothes and interests; especially music. They dresses oddly in terms of societies norms wearing skinny jeans and often tight t-shirts which reference bands, programmes and people they likes and idolises to a degree. They don't follow fashion trends and wear instead what they want which are often retro.
They also have a passion for indie music which is one of the most important things in their life; they feel as if they live for music. They escape into it and listen to a wide range of genres within Indie from rock to dance. Most of their favorite bands are relatively unheard of within the mainstream charts but held in high regard within independent publications which they read regularly. They are passionate about live gigs and have seen a number of bands such as Foals, Noah and The Whale, Biffy Clyro, White Lies etc. and are always on the look out for more gigs. They like discovering new bands as well as listening to seminal artists and established bands and often reject mainstream music and artists vehemently.
 They  have a strong sense of identity as an Indie lover and this influences all aspects of their lives.