Monday, 26 March 2012
Audience Feedback
In order to see how successful my product is I asked two people who are representative of my target audience to judge it. Below is a video of their feedback.
Friday, 23 March 2012
What I Have Learnt About Technologies From The Process of Constructing My Product
During the creation of my text I have developed my understanding of a number of technologies which is important as it allows me to understand how media texts are created and allows me to create my own.
Below is a wordle representation of what technology I have used.
Below is a wordle representation of what technology I have used.
Thursday, 22 March 2012
Attracting/Addressing Audience
When creating a text it's imperative to attract your audience and plan how you will address them. I have used Prezi to explore how I have attracted and addressed my target audience as well as developing my technical skills and incorporating new ways of uploading posts to my blog.
Tuesday, 20 March 2012
Product Distribution
As part of my evaluation it's imperative to see who would theoretically distribute my product, where it would be distributed to and how it would be distributed.
Below is a presentation which explores distribution.
Below is a presentation which explores distribution.
Representation of Particular Social Groups
As another part of my evaluation I've explored the representation I have contructed within my three pages or my re-presentation of society. Below is a power point presentation which evaluates my representation.
Monday, 19 March 2012
Evaluation of Final Products
As part of my evaluation I have explored how my media product has used, developed or challenged conventions by comparing it existing products such as NME and Q. It's imperative to compare my products to real products as that would be the market that my publication would be part of so I need to understand where and how it would fit into it. It also indicates how successful my product is and whether it uses conventions of magazines successfully whilst simultaneously challenging some to create a USP and brand identity.
Below is a powerpoint presentation evaluating my media product.
Below is a powerpoint presentation evaluating my media product.
Thursday, 15 March 2012
Product Placement
In order to assess how well my finished product fits into the industry I have placed my product within an environment where it would be sold. I have placed it on a shelf in a shop surrounded by other music magazines, especially Indie and rock ones to see how it looks within the market.
Below is an image of my product in the shop. 
Spotify and Napster
Again to further my understanding of the music industry to see what type of industry my product is becoming part of I have researched how people consume music now, especially digitally and on music streaming sites.
Spotify is a music streaming service set up in 2008 which is now available across much of europe and America. It offers a wide range of music to stream on a variety of devices such as PC's, Mac's, Ipods and Android phones. It includes music from both independent music publishers and the 'big 4' and has a free limited version, a unlimited version for £5 a month and a premium version for £10. This means that music producers now have to distribute music through others companies so loose vertical integration. Spotify also has approximately 10 million users, 2.5 million of whom pay as of 2010 which shows that it is widely used and again connotes how the industry has changed from vinyl to CD to digital in the last 30 years.
Napster is a peer online file sharing site which started in 1999 developed by John Fanning, Shawn Fanning and Sean Parker. It's main emphasis when it started was the sharing of audio files for MP3 downloads but the original company ran into legal difficulties over copyright infringement. Then in 2003 it was reconfigured as a paying online store by Roxio and was later acquired by Rhapsody in 2011. It now offers a monthly subscription which offers unlimited listening to a wide range of songs for $5-7, an MP3 store and a pay-per-track store. This again shows how the industry is changing from physical copies of music to digital and online downloading.
Spotify is a music streaming service set up in 2008 which is now available across much of europe and America. It offers a wide range of music to stream on a variety of devices such as PC's, Mac's, Ipods and Android phones. It includes music from both independent music publishers and the 'big 4' and has a free limited version, a unlimited version for £5 a month and a premium version for £10. This means that music producers now have to distribute music through others companies so loose vertical integration. Spotify also has approximately 10 million users, 2.5 million of whom pay as of 2010 which shows that it is widely used and again connotes how the industry has changed from vinyl to CD to digital in the last 30 years.Wednesday, 7 March 2012
Creation Of My Double Page Spread
Below is a slideshare presentation outlining the processes I went through to create my DPS and explaining why I have created the page in the way I have.
Sunday, 4 March 2012
Friday, 2 March 2012
Changing Music Industry
The music industry has changed drastically within the last 20 years and continues to develop at an incredibly fast pace due to the creation of new media technology and Web 2.0.
The jif above (please click to see) is one I found online which essentially sums up the change the music industry is going through from gradual change to cassette to CD then rapidly to digital. Music producers have to keep up with the advancements in technology and in the case of Apple and Itunes often drive the change aiming for vertical integration.
The growth of digital music has also led to the contentious issue of illegal downloading and piracy which is much easy and is one of the main problems facing the 'big four' companies resulting in many of them making losses. To combat this Sony has for example developed Music Unlimited and Universal Music Group has co-developed Vevo which both show how they are trying to adapt to the rapidly changing industry.
The growth of digital music has also led to the contentious issue of illegal downloading and piracy which is much easy and is one of the main problems facing the 'big four' companies resulting in many of them making losses. To combat this Sony has for example developed Music Unlimited and Universal Music Group has co-developed Vevo which both show how they are trying to adapt to the rapidly changing industry.
Music Industry Case Study
To further my understanding of the music industry I have created a case study of the four main music producers in the world; Sony, EMI, Warner Music Group and Universal Music Group. It's imperative that I have a understand the music industry as I am making a product that would theoretically be part of it and I cannot make a new music magazine without knowing how the industry works.
Below is my case study.
Below is my case study.
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